TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online content pro